Ron Barceló - Premium Cocktails

This campaign was based on a fictitious product from the liquor brand Ron Barceló. It is fromed by 4 audiovisuals which approach to specific insights dependting on the beverage. As a team we though it would be nice to give the brand a younger image and appeal to to the youth as a major potential target. The campaign is guided by the claim: "Deja que fluya", relating the video with the caribean soul with which the brand identificates itself.

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Teamates: Laia Lara, Laura Fornas, Sílvia Garcia i Mireia Garcia.