Medalla
Personal Portfolio
Laia Medalla
My own delusion
Welcome to my personal portfolio
Curiosity, Empathy, Ambition, Rationality, Hard-work, Persistence, Generosity, Resilience and Positivity; my basics for a Great Work.
Projects
Cupra x FCB - Focus on the way, focus on the why
Under the claim "focus on the way, focus on the why", I present you an audiovisual campaign for the car's brand Cupra and its association with the FC Barcelona football's team. The campaign seeks to put on a stand the importance of the reason why we do what we do.
*As it was an universitarian project, the images were taken from other campaigns.
Teammate: Natàlia Prats
PlayGround - Real Stories
This audiovisual emerges from the Big Idea of "Real Stories need to be told" and it is consolidated by the concept "Great Journalism". We created it based on how we would like the news to be exposed to us, on how we would like to be informed and on how we value great journalism.
Teammates: Natàlia Prats, Víctor Sabina
Ajuntament de Barcelona - Christmas Campaign
The project is a produced for the Creativity subject at UAB. Its objective is appealling to people's reflexion on how to spend this year's vacations (2020) due to the global pandemic. This campaign had been a real success, although it was a class project. Many media channels such as radio or twitter repost it and talked about it. In total, it had over 20k impressions.
Teammate: Natàlia Prats
Ron Barceló - Premium Cocktails
This campaign was based on a fictitious product from the liquor brand Ron Barceló. It is fromed by 4 audiovisuals which approach to specific insights dependting on the beverage. As a team we though it would be nice to give the brand a younger image and appeal to to the youth as a major potential target. The campaign is guided by the claim: "Deja que fluya", relating the video with the caribean soul with which the brand identificates itself.
Teammates: Laia Lara, Laura Fornas, Sílvia Garcia i Mireia Garcia.
Pastorets Navarcles - Això no hi ha qui ho aguanti!
This project is a webshow formed by 10 episodes. In each one of them are represented different scenes from the play "Pastorets" from Josep Mª Folch i Torres. We can observe how the main characters would face the pandemic in their real lives. The objective was to approach the theatre to those homes which have the tradition of going to see this play every christmas.
Teammates: Bah!Studios, Grup Teatre Navarcles
Estrella Damm - Mediterràniament
This graphic campaign is from the catalan's beer brand Estrella Damm, which has a well-known reputation for beeing committed to the Mediterranian sea's welfare. From this fact flourishes this campign which emphathise the extrem situation we are living in regarding our environment and tries to raise awareness thanks to shocking images of our sea.
Decathlon - Contraatacamos juntos
This project is the sum of three differents radio wedges which have the intention of aimig the people to be responsible during the pandemic. The tone used for the wadges is related to the brand's character. As for this case, we chose a humoristic one.
Under the claim "Contraatacamos juntos", the brand seeks to provide that last push everyone needs to get over the pandemic.
Teammates: Laia Lara, Laura Fornas and Sílvia Garcia
Domtesol - Corporate makeover
This is a full project focused on a corporate makeover of a sustainable energy company called Domtesol. You will be able to see the evolution of the brand: how it used to be and the proposals for the new comporate image.
These later ones include: logo, website, social media, packaging, stationery, web banners and an information leaflet.
Spotify Premium
Who has never been persuaded to buy Spotify Premium so that we wouldn't listen to those annoying ads anymore?
I have, I admit I have fallen for it.
In this campaign, we have prepared a Spoty wedge so that other people could join the Premium club.
Teammates: Natàlia Prats, Irene Cantero
WONDERBOOM - Let's bring the music back to life!
Our world is lost in despair. While we enjoy a colorful life full of joy, others are being silenced and repressed from enjoying all the beauty in life. Expressing oneself is no longer accessible to everyone and that is totally unacceptable.
Thence, we created this campaign, to raise the voice and force against unjustice.
Teammates: Natàlia Prats, Irene Cantero
